Investor Business Plan Examples

What to look at in a business plan for investors

• The market size. If a plan does not size its market from customers and prices, that is the first thing an investor will ask for.
• The ask and what it buys. Look for a stated amount tied to milestones, not a general reserve.
• How the investor gets paid back. Few early plans spell out an exit, so expect to be asked when and how.
• The ownership after the round. Where a plan shows the share split, look at how much the founders keep.
• The team page. It should say why these people can build this business.

If you would like a plan like these built for your own raise, see our investor business plan page. To see how an investor weighs a plan against a deck, read What investors look for in a business plan.