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Executive Summary
AeroScale Systems is a tech-focused manufacturing company based in Wichita, Kansas, specializing in precision aircraft weighing systems for commercial airlines, private jets, and military fleets. Founded in 2020 by aerospace engineer Carlos Mendoza, the company was built around one core idea: aircraft weighing shouldn’t be complicated, outdated, or prone to error. With that in mind, AeroScale developed a line of portable, wireless, and high-accuracy load cell systems designed to streamline aircraft maintenance and boost safety. In just five years, AeroScale has grown from a two-person garage startup to a 30-person operation with clients across the U.S., Canada, and Australia. Our flagship product—the AS-500 Wireless Platform Scale—has become a go-to solution for aviation maintenance crews looking for fast, consistent weight readings with minimal setup. The company’s 2024 revenue reached $4.2 million, and with several large contracts in the pipeline, we’re projecting revenue of about $4.6 million in the first plan year, growing by around 17% a year after that. This business plan outlines our strategy for scaling operations, expanding into the European market, and introducing a new modular system designed specifically for cargo aircraft. We’re seeking $1.2 million in funding to support product development, manufacturing upgrades, and international distribution. With a proven product, strong customer retention, and a growing global demand for efficient aircraft weighing solutions, AeroScale is positioned to lead the next phase of innovation in this space.
Company Overview
AeroScale Systems was launched in 2020 by Carlos Mendoza, an aerospace engineer with a passion for making aircraft maintenance smarter and simpler. Starting out in a small garage in Wichita, Kansas, Carlos saw a clear problem: aircraft weighing tools were clunky, outdated, and prone to mistakes. He set out to change that by creating portable, wireless, and highly accurate weighing systems built specifically for the aviation industry. From day one, AeroScale focused on developing equipment that saves time and reduces errors for commercial airlines, private jet operators, and military fleets. Today, the company’s flagship product—the AS-500 Wireless Platform Scale—is widely used by aviation maintenance teams across the U.S., Canada, and Australia. AeroScale is officially registered as a Limited Liability Company (LLC) headquartered in Wichita, the city known as the air capital of the world. This location puts the company right where it needs to be—close to major aviation hubs and a strong manufacturing base. The mission at AeroScale is clear: deliver reliable, innovative weighing solutions that improve aviation safety and efficiency. The vision stretches further—to become the global leader in aircraft weighing technology, pushing the industry forward with new product designs and unmatched customer support. Core values like precision, innovation, and customer focus guide our every decision. From the start, AeroScale has celebrated milestones such as growing from a 2-person startup to a team of 30, hitting $4.2 million in revenue by 2024, and securing contracts with major airlines and military clients. Looking ahead, AeroScale aims to expand into the European market and launch a modular weighing system tailored for cargo aircraft. To support this growth, the company plans to raise $1.2 million to upgrade manufacturing facilities, accelerate product development, and increase international distribution. AeroScale Systems is set to lead innovation in aircraft weighing for years to come by combining expert engineering with practical design and a solid customer-first approach.
Market & Customer Analysis
According to AeroScale Systems’ market analysis, the aircraft weighing market is gaining momentum as aviation safety and efficiency standards tighten worldwide. Airlines, private jet owners, and military operators all need accurate, reliable weight data to keep flights safe and smooth. Demand for quick, user-friendly weighing solutions is growing, especially among maintenance crews looking to save time and avoid errors. AeroScale Systems is right where the action is, offering wireless, portable scales that make aircraft weighing faster and less of a headache. Our customers span commercial airlines, private jet services, and defense sectors across the U.S., Canada, and Australia. Each market has unique needs, but all share the need for dependable, hassle-free equipment. To get a clear picture of where we stand, we ran a SWOT analysis:
- Strengths: Advanced wireless tech, a growing loyal client base, and a product that’s easy to set up and use
- Weaknesses: Smaller manufacturing capacity compared to bigger players and a price point that’s higher than some traditional scales
- Opportunities: Expanding into Europe and Asia, plus growing interest in modular solutions for cargo planes
- Threats: Established competitors with bigger budgets and potential regulatory hurdles for new product approvals
Looking at the competition, the market is dominated by a few big names relying on older, less flexible weighing systems. AeroScale’s wireless approach and portability offer a fresh alternative, especially for teams that value speed and accuracy. However, some competitors have wider distribution and long-standing airline contracts, so building partnerships and targeted marketing will be crucial as we grow. Keeping an eye on these factors helps AeroScale adjust plans, focus on new markets, and keep pushing innovation. It’s about staying responsive to what the industry demands—without losing sight of the quality and ease our customers count on.
Customer Analysis
AeroScale Systems serves a specialized group of clients who rely heavily on precision and efficiency. Our core customers include commercial airlines, private jet operators, and military maintenance teams. These professionals need aircraft weighing solutions that are accurate, easy to use, and portable—because their work demands quick, reliable data in varying environments. Digging deeper, our typical users are aviation maintenance managers and technicians who oversee aircraft safety checks and compliance. They value technology that cuts down on setup time and reduces human error, enabling smoother inspections and faster turnarounds. These customers often have strict regulatory requirements and tight schedules, so reliability and consistent performance are non-negotiable. Geographically, AeroScale’s clients span across the U.S., Canada, and Australia, with expanding interest in Europe. Our customers are usually part of organizations with established safety protocols, and they appreciate a partner who understands the complexities of aircraft maintenance. To better meet their needs, we track feedback closely and adapt product features accordingly—like improving wireless connectivity and making our systems more modular. This customer insight guides our product development and marketing strategies, helping AeroScale stay aligned with the priorities of those we serve.
Sales Plan
AeroScale Systems will focus on a multi-channel sales strategy to drive consistent revenue growth across domestic and international markets. The core sales approach will combine direct outreach to aviation maintenance facilities and OEMs (original equipment manufacturers), attendance at trade expos such as MRO Americas and AeroExpo Europe, and inbound sales generated through targeted digital marketing. The U.S. and Canada will remain the priority markets, with dedicated account managers assigned to each territory. Expansion into Europe will begin with distributor partnerships in Germany and the Netherlands, supported by translated sales materials and region-specific onboarding support. Sales efforts will center around AeroScale’s wireless, modular weighing systems—highlighting benefits such as precision, portability, and regulatory compliance. A free virtual demo will be offered to prospects who request quotes, followed by personalized consultations for large fleet clients. Key Performance Indicators (KPIs) will include:
- Monthly Qualified Leads: Target of 100 leads/month through all channels combined
- Conversion Rate: Goal of 18% from demo to closed deal
- Customer Acquisition Cost (CAC): Maintain CAC below $1,200
- Monthly Revenue: Grow monthly sales in line with the forecast of around 17% a year from Year 2
- Average Deal Size: Aim for $15,000 per sale
- Sales Cycle Length: Reduce average cycle from 45 days to 30 days within the year
To support these goals, AeroScale will use a CRM system to monitor lead sources, sales rep performance, and pipeline health. Quarterly reviews will be conducted to adjust tactics, reallocate sales resources, and respond to customer feedback.
Marketing Plan
At AeroScale Systems, our marketing plan is built around reaching the right audience with the right message—aircraft maintenance professionals, MRO facilities, fleet operators, and aerospace engineers who need reliable, high-accuracy weighing solutions. Here’s how we’re approaching it:
- Product: Our flagship line of wireless aircraft weighing systems, along with the upcoming modular system designed for cargo aircraft, both built with precision, portability, and durability in mind
- Price: We’ve positioned ourselves in the premium bracket to reflect the quality of our technology, while remaining competitive with other high-end providers
- Place: Sales are handled directly by our team and supported through our website, with additional visibility through select aerospace distributors and our presence at industry trade shows
- Promotion: Our focus is on targeted marketing—email campaigns to key decision-makers, technical blog content, LinkedIn advertising, downloadable whitepapers, and speaking engagements at aviation expos. Every piece of content is designed to educate, not overwhelm
To measure our progress and adjust where needed, we’re tracking the following KPIs:
- Monthly qualified leads – Target: 100+
- Website conversion rate – Target: 5%
- LinkedIn ad click-through rate – Target: 2.5%
- Inquiries generated per trade show – Target: 200+
- Content engagement (avg. time-on-page) – Target: 3+ minutes
- Email open rate – Target: 35%
- Customer acquisition cost (CAC) – Target: Below $1,200
- Brand recall from post-event surveys – Target: 75%+
This plan helps us stay focused on building strong relationships, improving visibility in the aviation sector, and making sure our marketing efforts are actually helping the right people find us.
Operating Plan
At AeroScale Systems, our operations are built to keep things efficient, accurate, and scalable as we grow. We currently run out of our main facility in Wichita, Kansas, which houses our R&D lab, assembly area, quality control department, and main office. This is where our portable aircraft weighing systems are developed, tested, and packaged for distribution. All calibration tools and wireless components are handled in-house to maintain full control over quality. Our production team operates on a two-shift schedule, which allows us to meet demand while maintaining turnaround times of 7–10 business days per order. We’ve implemented a lean manufacturing setup to reduce waste and shorten lead times, and we use cloud-based inventory software to track components and manage supply orders in real time. Key suppliers are based in the U.S. and Canada, with backup vendors on file in case of delays. Logistics and freight are handled by our third-party partners, but outgoing shipments are still routed through our internal system for tracking and customer support. We also have a dedicated technical support team that assists clients post-sale—answering setup questions, helping with software updates, and providing maintenance schedules for long-term use. Meanwhile, our sales team uses a shared CRM to monitor client accounts and pass along feedback to the product and operations teams. In terms of staffing: as of 2024, we have 30 employees split across operations, engineering, customer service, sales, and admin. We hire technicians with prior aerospace or calibration experience and offer cross-training to maintain flexibility in staffing. As we prepare to expand into Europe, we’re planning to open a small satellite office in Germany to support international logistics and customer support. Long term, our goal is to localize production in that region to reduce shipping time and cost.
Management Team
AeroScale Systems is led by a tight-knit leadership team with deep roots in aerospace engineering, tech innovation, and business strategy. The mix of technical know-how and operational experience is what’s helped the company scale quickly and stay competitive in a highly specialized industry. Carlos Mendoza – Founder & CEO. Carlos is an aerospace engineer with 15+ years of experience working with aircraft weight and balance systems. Before launching AeroScale in 2020, he spent a decade leading product development at a major U.S. avionics firm. Carlos oversees strategic direction, R&D, and high-level partnerships. His vision for portable, wireless aircraft weighing tech laid the groundwork for AeroScale’s current product line. Rachel Greene – Chief Operating Officer. Rachel brings over 12 years of operations experience in the aerospace manufacturing space. She’s the person behind AeroScale’s well-run logistics, customer service systems, and supplier relationships. She joined the company in early 2021 and played a major role in optimizing our production processes to meet rising demand. Dr. Noah Patel – Head of Engineering. With a PhD in Mechanical Engineering and a background in sensor technology, Noah leads our product innovation team. He was instrumental in designing our new modular weighing system for cargo aircraft, set to launch during the plan period. Noah also oversees testing protocols and compliance with aviation safety standards. As AeroScale grows, we plan to expand our leadership bench with hires in international sales, compliance, and enterprise partnerships—especially as we prepare to enter the European market.
Financial Plan
Projected Profit or Loss Statement (in USD):
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Sales | $4,627,380 | $5,412,960 | $6,318,740 |
| Direct Cost of Sales | $1,461,200 | $1,705,080 | $1,971,450 |
| Production Payroll | $672,400 | $772,600 | $878,900 |
| Total Cost of Sales | $2,133,600 | $2,477,680 | $2,850,350 |
| Gross Margin | $2,493,780 | $2,935,280 | $3,468,390 |
| Gross Margin % | 53.9% | 54.2% | 54.9% |
| Operating Expenses | |||
| Sales and Marketing Expenses | |||
| Sales and Marketing Payroll | $304,300 | $392,000 | $428,600 |
| Advertising/Promotion | $138,000 | $161,400 | $176,200 |
| Travel | $96,500 | $128,300 | $139,400 |
| Other Sales and Marketing Expenses | $31,200 | $36,900 | $41,300 |
| Total Sales and Marketing Expenses | $570,000 | $718,600 | $785,500 |
| General and Administrative Expenses | |||
| General and Administrative Payroll | $496,200 | $548,700 | $589,400 |
| Depreciation | $254,857 | $285,428 | $305,714 |
| Dues and Subscriptions | $9,600 | $10,800 | $11,700 |
| Professional Fees | $72,500 | $84,300 | $79,600 |
| Rent | $209,000 | $251,800 | $259,300 |
| Software Purchases | $64,800 | $71,400 | $78,100 |
| Insurance | $86,400 | $97,600 | $108,200 |
| Telephone and Internet Access | $14,200 | $16,900 | $18,300 |
| Utilities | $48,600 | $53,200 | $57,900 |
| Miscellaneous | $22,800 | $25,700 | $28,400 |
| Payroll Taxes | $168,168 | $192,685 | $212,054 |
| Total General and Administrative Expenses | $1,447,125 | $1,638,513 | $1,748,668 |
| Other Expenses | |||
| Other Payroll | $438,100 | $476,300 | $512,800 |
| Total Other Expenses | $438,100 | $476,300 | $512,800 |
| Total Operating Expenses | $2,455,225 | $2,833,413 | $3,046,968 |
| Profit Before Interest and Taxes | $38,555 | $101,867 | $421,422 |
| EBITDA | $293,412 | $387,295 | $727,136 |
| Interest Expense | $34,935 | $47,260 | $39,185 |
| Taxes Incurred | $869 | $13,106 | $91,737 |
| Net Profit | $2,751 | $41,501 | $290,500 |
| Net Profit/Sales | 0.1% | 0.8% | 4.6% |
Projected Cash Flow Statement (in USD):
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Cash Received | |||
| Cash from Operations | |||
| Cash Sales | $231,369 | $270,648 | $315,937 |
| Cash from Receivables | $4,401,862 | $5,051,971 | $5,898,638 |
| Subtotal Cash from Operations | $4,633,231 | $5,322,619 | $6,214,575 |
| Additional Cash Received | |||
| New Long-term Liabilities | $450,000 | $0 | $0 |
| New Investment Received | $750,000 | $0 | $0 |
| Subtotal Cash Received | $5,833,231 | $5,322,619 | $6,214,575 |
| Expenditures | |||
| Expenditures from Operations | |||
| Cash Spending | $2,079,168 | $2,382,285 | $2,621,754 |
| Bill Payments | $2,340,850 | $2,662,945 | $3,066,493 |
| Subtotal Spent on Operations | $4,420,018 | $5,045,230 | $5,688,247 |
| Additional Cash Spent | |||
| Long-term Liabilities Principal Repayment | $68,000 | $92,000 | $98,000 |
| Purchase Other Current Assets | $58,000 | $126,500 | $135,800 |
| Purchase Long-term Assets | $638,000 | $214,000 | $142,000 |
| Dividends | $0 | $0 | $150,000 |
| Subtotal Cash Spent | $5,184,018 | $5,477,730 | $6,214,047 |
| Net Cash Flow | $649,213 | ($155,111) | $528 |
| Cash Balance | $1,061,813 | $906,702 | $907,230 |
Projected Balance Sheet (in USD):
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Assets | |||
| Current Assets | |||
| Cash | $1,061,813 | $906,702 | $907,230 |
| Accounts Receivable | $532,149 | $622,490 | $726,655 |
| Inventory and Other Current Assets | $742,000 | $868,500 | $1,004,300 |
| Total Current Assets | $2,335,962 | $2,397,692 | $2,638,185 |
| Long-term Assets | |||
| Long-term Assets | $1,784,000 | $1,998,000 | $2,140,000 |
| Accumulated Depreciation | ($766,857) | ($1,052,285) | ($1,357,999) |
| Total Long-term Assets | $1,017,143 | $945,715 | $782,001 |
| Total Assets | $3,353,105 | $3,343,407 | $3,420,186 |
| Liabilities and Capital | |||
| Current Liabilities | |||
| Accounts Payable | $236,754 | $277,555 | $311,834 |
| Subtotal Current Liabilities | $236,754 | $277,555 | $311,834 |
| Long-term Liabilities | $602,000 | $510,000 | $412,000 |
| Total Liabilities | $838,754 | $787,555 | $723,834 |
| Paid-in Capital | $1,150,000 | $1,150,000 | $1,150,000 |
| Retained Earnings | $1,361,600 | $1,364,351 | $1,255,852 |
| Earnings | $2,751 | $41,501 | $290,500 |
| Total Capital | $2,514,351 | $2,555,852 | $2,696,352 |
| Total Liabilities and Capital | $3,353,105 | $3,343,407 | $3,420,186 |
| Net Worth | $2,514,351 | $2,555,852 | $2,696,352 |
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