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Executive Summary
Urban Glide is a scooter rental business in Broadbeach on the Gold Coast. Situated in the heart of beachy sands and bustling tourist areas, we have been enhancing urban mobility in the past three years. We plan to expand our services to other areas like Burleigh Heads and Southport. At Urban Glide, we are committed to providing eco-friendly and affordable transportation solutions. With our dedicated team, we maintain a fleet of modern scooters equipped with the latest safety features. We plan to cater to urban and rural dwellers, tourists, and commuters who seek a flexible and green mode of transport. Urban Glide aims to provide a smooth and safe experience for people who need a quick and affordable ride. In an era where sustainable transportation is highly valued, Urban Glide stands at the top of a growing community committed to eco-conscious commuting. Our commitment is to deliver top-quality rental experiences, blending convenience with eco-friendly materials. We have a highly skilled team dedicated to ensuring your journey with us is efficient and enjoyable. Here's a look into our offerings:
- A diverse fleet of scooters maintained with care by expert technicians
- Best safety practices and tools
- Customizable rental packages to cater to different needs and preferences
- Community engagement methods to promote sustainable transportation
- Regular events and workshops to showcase the benefits of scooter rentals
- Flexible rental schedules Financially, Urban Glide is currently profitable and poised for growth. By building on our strong market position, we aim to reach an expected revenue of A$1,991,700 by Year 3, representing an increase of 34% over Year 1. Our company plans to achieve this through strategic investments in technology and expanding our online platforms, partnerships, and participation in community events and festivals. We are enthusiastic about the future and are dedicated to driving sustainable and innovative transportation solutions for all.
Urban Glide is seeking an A$118,400 asset-finance loan to fund scooters and kiosk fit-out for the Burleigh Heads expansion in the first 12 months.
Financial highlights:
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | A$1,486,300 | A$1,813,400 | A$1,991,700 |
| Gross margin | 59% | 58% | 58% |
| Net profit / (loss) | A$12,112 | A$32,947 | A$103,020 |
Company Overview
Urban Glide is a scooter and micro-mobility rental service founded by Luke Trace, operating as a proprietary limited company (Pty Ltd). Headquartered in Broadbeach, Gold Coast, Queensland, Australia, Urban Glide was established to serve the growing demand for flexible, eco-friendly transport in the area.
Business objectives:
| Period | Target |
|---|---|
| Year 1 | Strengthen brand, grow repeat customer base, open Burleigh Heads kiosk |
| Year 2 | Expand service offering, grow revenue by 22%, hire additional staff |
| Year 3 | Grow revenue to A$1,991,700 and net profit to A$103,020, plan expansion to Southport |
Urban Glide is a scooter rental business located in Broadbeach on the Gold Coast. It was founded in March 2022 by Luke Trace, a passionate entrepreneur who promotes sustainable urban transportation. Even as a young boy, Luke already had an entrepreneurial spirit. As a child, he offered other kids in his neighborhood the chance to ride his bicycles for 30 minutes for a dollar. This way, anyone and everyone could have a chance to experience it. He also offered riding lessons at $5 to those who needed guidance. After graduating from Griffith University with a degree in environmental science and a certificate in logistics, Luke decided to turn his passion into a business by founding Urban Glide. Since then, Urban Glide has grown significantly, expanding its service area and adding new features to enhance customer experience. At Urban Glide, we foster a welcoming and inclusive environment for renting scooters that are favored by urban commuters and tourists. Our company is structured as a proprietary limited company (Pty Ltd). A Pty Ltd company limits the shareholders' liability for the company's debts. It also enhances credibility and flexibility, which is ideal for small- to medium-sized businesses like ours. Urban Glide started as a project to offer our community an eco-friendly mode of transport, and now we have established ourselves as a key player in the local scooter rental market. Some of the varieties we offer include:
- Electric scooters
- Hybrid scooters
- Manual scooters Over time, Urban Glide has gained loyal customers and broadened its services to include workshops, community programs, and partnerships. Our mission is to inspire and empower others through the convenience and sustainability of scooter rentals. On the other hand, our vision is to become the leading provider of eco-friendly transportation solutions on the Gold Coast and beyond. Core Values:
- Passion: We are dedicated to advancing sustainable transportation and supporting our community.
- Inclusivity: We offer accessible transportation solutions for everyone.
- Excellence: We uphold top-notch safety and customer service standards.
- Community: We value the connections fostered by sustainable transportation. Since we were founded, we have achieved the following milestones and accomplishments:
- 2022: Founded by Luke Trace
- 2023: Increased customer base by 70%
- 2024: Awarded the Best Scooter Rental Service by the Eco Performance Awards
- 2024: Recognized for best quality service and nominated for the Green Business Award As of 2024, Urban Glide is in a stable financial position with steady revenue growth and controlled expenses. Our current assets include rental equipment, inventory, and cash reserves. Meanwhile, our liabilities primarily consist of operating expenses and lease agreements. Based on our past performance, we expect our revenue to continue growing by engaging more customers, expanding services, and focusing on strategic marketing. We are confident that this will lead to steady profit growth over the next three years. Our long-term financial goal is to grow profits by at least 12% annually. We are committed to achieving this through continuous innovation and enhancing our service offerings.
Market & Customer Analysis
Market Overview: The scooter rental market is experiencing significant growth as cities and urban areas seek to address transportation needs through eco-friendly and convenient solutions. With a rising emphasis on sustainable living and reducing carbon footprints, scooter rentals have emerged as a popular alternative to traditional modes of transportation. This industry benefits from increasing urbanization, a growing preference for shared mobility solutions, and technological advancements that make scooter rentals more accessible and user-friendly. Urban Glide thrives in the growing scooter rental market. We aim to provide efficient, eco-friendly transportation in an inclusive environment. Unlike large vehicle rental companies, we focus on sustainability, inclusivity, and community engagement. Market Trends:
- Increase in customer interest in eco-friendly transportation solutions
- Rising demand for convenient urban mobility options
- Growth in tourism and the need for flexible transport options
- Technological innovations improving scooter functionality and accessibility
- Increasing urban congestion driving demand for alternative transportation Factors Affecting Market Trends:
- Social Media Influence: Online platforms help attract a larger audience and build brand awareness.
- Cultural Diversity: There is a growing appreciation for varied transportation options.
- Sustainability Trends: Scooters are popular for their eco-friendly advantages, aligning with broader sustainability goals.
- Economic Conditions: Economic factors such as disposable income and fuel prices can influence consumer preferences.
- Regulatory Changes: Local regulations and policies can impact operational requirements and market entry. Barriers to Entry:
- High Initial Investment: Creating a business requires top-quality equipment, facilities, and skilled workers, which can be a significant financial barrier.
- Competition: The transportation rental market is becoming increasingly competitive, with established players already dominating the space.
- Acquiring Talent: Attracting and training skilled employees and managers can be challenging.
- Regulatory Compliance: Understanding and adhering to local transportation and safety regulations can be complex.
- Market Saturation: An oversaturation of similar services may limit opportunities for new entrants. Urban Glide SWOT Analysis: Strengths:
- Offers a wide range of scooters
- Commits to sustainable business practices
- Maintains strong community engagement
- Innovative marketing strategies Weaknesses:
- Reliance on local market demands
- Limited brand recognition compared to long-established competitors
- Dependence on a small team of technicians Opportunities:
- Expansion of online booking services
- Potential for geographic expansion
- Collaborations with local businesses and influencers to enhance visibility and community connections
- Introduction of specialized rental packages Threats:
- Competition from established rental companies
- Economic downturns
- Changes in customer preferences or demographics Competitive Analysis Urban Glide faces competition from several local scooter rental industry players. Understanding their positioning and strategies is crucial for our success. Competitor A: LimeScooters Strengths:
- Long-standing reputation in the community
- Extensive network of vehicles and resources
- Wide range of transportation options Weaknesses:
- Perceived as traditional and less innovative
- Less focus on community engagement and social media presence Competitor B: Eco Ride (boutique scooter rental) Strengths:
- Niche focus on specific scooters, attracting dedicated enthusiasts
- Personalized attention and smaller operation
- Strong brand identity and loyal customer base Weaknesses:
- A limited variety of scooters is offered
- Higher pricing compared to larger companies
- Limited capacity for expansion due to smaller scale Competitor C: Spin Rides Strengths:
- Accessibility and convenience for customers to order online
- Variety of scooters and rental options
- Lower overhead costs compared to physical rental shops Weaknesses:
- Lack of in-person interaction and community engagement
- Limited opportunities for personalized customer service
- Challenges in maintaining customer loyalty and repeat business
Customer analysis:
Urban Glide serves diverse customers, including urban commuters, tourists, and students. All of them seek convenient, affordable, and eco-friendly transportation options. We focus on creating an inclusive and community-oriented environment. Age Demographics:
- 25% Young Adults (18-24)
- 50% Adults (25-50)
- 25% Seniors (50+) Gender Distribution:
- 55% Male
- 45% Female Income Levels:
- 20% Low Income (Under A$30,000 annually)
- 50% Middle Income (A$30,000 - A$70,000 annually)
- 30% High Income (Over A$70,000 annually) To create a welcoming space, we cater to a variety of customer types:
- 40% of our base consists of tourists
- 30% daily commuters
- 30% students and freelancers Customer Base Sections:
- 40% Tourists: Visitors exploring the city and seeking convenient transport options.
- 30% Urban Commuters: Individuals who use scooters for their daily commute.
- 30% Students and Freelancers: Individuals needing quick, affordable rides around campuses and city areas. Customer Needs and Pain Points Urban Commuters:
- Needs: Reliable, quick, and cost-effective transportation.
- Pain Points: Traffic congestion, lack of parking, and high transportation costs. Tourists:
- Needs: Easy access to scooters, flexible rental options, and guided routes.
- Pain Points: Navigating unfamiliar areas, finding convenient rental points, and understanding usage instructions. Students:
- Needs: Affordable, short-term rentals and easy-to-use scooters.
- Pain Points: Budget constraints, accessibility, and safety concerns. Community Engagement:
- 60% participate in Urban Glide events
- 35% are members of local transport and sustainability clubs
- 20% attend workshops and collaborative events Additionally, we recognize that our customers enjoy a variety of scooter models, with:
- 50% preferring electric scooters
- 30% enjoying hybrid scooters
- 20% in favor of manual scooters
Competitor analysis:
| Competitor | Strengths | Weaknesses |
|---|---|---|
| App-based shared e-scooter operators | Dockless pick-up across the city, app-only access | No staffed rental points or in-person help for tourists |
| Lime | Large international fleet, strong brand recognition | Self-service app model; electric scooters only |
| Independent bike and scooter hire shops | Competitive pricing, local knowledge | Smaller fleets; fewer electric models |
Urban Glide’s competitive edge: Staffed rental points, a mix of electric, hybrid and manual scooters, and regular community events set us apart from the established players listed above.
SWOT analysis:
| Positive | Negative | |
|---|---|---|
| Internal | Strengths: Mixed fleet of electric, hybrid and manual scooters; experienced leadership team; loyal repeat customers; award-winning service (2024) | Weaknesses: Limited brand recognition compared with national operators; single location until the Burleigh Heads kiosk opens; dependence on a small team of technicians |
| External | Opportunities: Growing tourist and commuter demand; Burleigh Heads and Southport expansion; online booking; partnerships with local businesses | Threats: Established competitors with greater resources; economic downturn reducing discretionary spend; regulatory changes |
Sales & Marketing Plan
Sales Objective: Urban Glide aims to increase sales by 34% over the next three years. Primary Focus: Attract new customers and retain existing ones. Secondary Focus: Use social media to reach a wider audience. SMART Goals:
- Specific: Increase total revenue by 34% in the next 3 years
- Measurable: Track revenue over a period
- Achievable: Set realistic goals considering market conditions
- Relevant: Align revenue increase with business profitability
- Time-Bound: Create an annual deadline to ensure focused efforts Sales Strategies
- Develop personalized marketing campaigns:
- Segmented Email Campaigns: Create tailored email campaigns targeting different customer segments such as tourists, daily commuters, and students. Highlight relevant offers and services in each campaign.
- Seasonal Promotions: Launch promotions during peak seasons like summer holidays, local festivals, and back-to-school periods to attract specific demographics.
- Install loyalty programs:
- Membership Tiers: Introduce membership tiers (e.g., Bronze, Silver, Gold) with escalating benefits, including discounts, priority bookings, and free upgrades.
- Reward Points System: Implement a points system where customers earn points for each rental, which can be redeemed for free rides or discounts.
- Enhance online presence through social media marketing and partnerships:
- Influencer Collaborations: Partner with local influencers and bloggers to promote Urban Glide through reviews, sponsored posts, and social media takeovers.
- Content Marketing: Regularly post engaging content such as safety tips, customer stories, and behind-the-scenes looks at Urban Glide operations on platforms like Instagram, Facebook, and TikTok.
- Collaborations with Local Businesses: Collaborate with cafes, hotels, and tourist attractions for cross-promotions and bundled offers. Sales Methods
- Engaging with customers through events:
- Community Events: Host local community events such as eco-rides, scooter safety workshops, and urban exploration tours.
- Educational Workshops: Conduct regular workshops teaching scooter safety practices and maintenance tips, fostering customer trust and loyalty.
- Quick and easy booking options:
- User-Friendly App: Develop a mobile app that offers quick booking, real-time availability, and secure payment options.
- Website Enhancements: Optimize the website for easy navigation, quick booking, and comprehensive service information.
- Encourage referrals:
- Referral Program: Offer discounts or free rides to customers who refer friends and family to Urban Glide.
- Customer Testimonials: Encourage satisfied customers to leave reviews and share their positive experiences on social media and review platforms. Sales Metrics and KPIs:
- Revenue Growth: Aim for a minimum 9% increase in revenue compared to previous periods
- Sales Performance: Aim for a steady 5% growth across offerings
- Customer Acquisition Rate: Increase the number of new clients each month, tracked against the annual revenue targets
- Customer Retention Rate: Maintain a high customer return rate of 70%
- Customer Feedback Analysis: Resolve all customer issues within 24 hours to ensure satisfaction
- Conversion Rate: Maintain a minimum 25% conversion rate across all social media platforms. By closely monitoring these KPIs, Urban Glide can assess the performance of its sales strategies and adjust tactics to ensure continued growth and customer satisfaction.
Additional marketing notes:
Marketing Objective: Urban Glide aims to enhance brand visibility through marketing efforts. Key Elements:
- Social Media Engagement: Content Sharing:
- Utilize platforms such as Instagram, Facebook, Twitter, and TikTok to regularly share engaging content.
- Post a mix of scooter-related content, including customer testimonials, behind-the-scenes looks, safety tips, and eco-friendly transportation benefits. Appealing Posts:
- Design visually appealing posts with high-quality images and videos to capture the attention of a broad audience.
- Create engaging stories and reels highlighting unique aspects of Urban Glide, such as community events and special promotions.
- Use hashtags strategically to increase visibility and reach potential customers. Influencer Collaborations:
- Partner with local influencers and bloggers to expand reach and credibility.
- Sponsor posts and giveaways through influencers to generate buzz and attract new followers.
- Community Engagement: Event Participation:
- Actively participate in local transport and sustainability events to showcase our commitment to eco-friendly transportation.
- Set up booths at farmers' markets and festivals to engage directly with the community and provide scooter rental demonstrations. Partnerships:
- Build relationships with local businesses, hotels, and tourism boards to offer joint promotions and bundled services.
- Collaborate with schools and universities to provide student discounts and promote sustainable commuting options. Workshops and Tours:
- Organize scooter safety workshops and urban exploration tours to foster community involvement and promote safe riding practices.
- Digital Presence: Website Maintenance:
- Maintain a user-friendly website that provides comprehensive information about our scooters, rental practices, and booking options.
- Ensure the website has an easy-to-navigate interface and mobile-friendly design. SEO Optimization:
- Optimize website content for search engines to increase organic traffic. Use relevant keywords and regularly update the blog section with informative articles.
- Implement local SEO strategies to target customers in specific geographic areas. Online Booking System:
- Integrate an online booking system that allows customers to reserve scooters quickly and easily.
- Offer flexible payment options and provide clear instructions for first-time users. Content Marketing:
- Develop a content marketing strategy that includes blog posts, newsletters, and email marketing campaigns.
- Share informative articles on topics such as eco-friendly transportation, urban mobility trends, and local attractions accessible by scooters. Marketing Key Performance Indicators (KPIs):
- Monitor audience growth online by measuring comments, likes, and shares
- Analyze web traffic
- Track the number of bookings from specific marketing campaigns
- Measure the click-through rate of online advertisements
- Calculate customer feedback to gauge satisfaction
- Monitor new customers acquired through referrals and promotions. Keeping a close eye on these marketing numbers helps Urban Glide determine how effective our marketing efforts are, find ways to improve sales, and make smart choices to help the business grow.
Operating Plan
The operating plan for Urban Glide lays out the important things that need to be done and when and who is responsible for them. This plan helps the business run smoothly and efficiently. Goal: Enhance customer satisfaction and establish market leadership. Department Task Responsibility Deadline Marketing Launch social media campaigns and establish partnerships with local businesses and transport hubs. Nina Patel Mid-Q2 Operations Enhance scooter fleet maintenance and operational processes to improve customer experience. Alex Smith End of Q2 Sales Develop tailored scooter rental packages and promotions to attract diverse customer segments. Jessica Green End of Q3 Logistics Establish partnerships with reliable suppliers for scooter maintenance and parts. Matthew Thompson End of Q3
Short Description and Tasks: Nina Patel is our Marketing Manager. She leads social media campaigns and partners with businesses and transportation centers. She aims to get more people to notice us and attract more customers. We're hoping to finish everything by the middle of Q2. Alex Smith is our Operations Manager. He's committed to improving how scooters are handled and finding new ways to improve the business. We want customers to have a great experience. We aim to achieve these improvements by the end of Q2. Jessica Green is our Sales Manager. She's working on creating special rental deals and promotions that are suited to all customers. She plans to be ready by the end of Q3 to increase our rental sales and make our customers happier. Matthew Thompson is in charge of Logistics. He works with trustworthy companies to make sure our scooters stay in good shape and that we have all the parts we need. This is important to ensure everything runs smoothly, and we aim to get it all sorted out by the end of Q3.
Management Team
CEO and Founder: Luke Trace Luke Trace is the visionary founder of Urban Glide. Holding a Bachelor’s degree in Environmental Science and a certificate in Logistics, Luke has run small ventures since childhood. His leadership focuses on advancing sustainable transportation solutions and steering Urban Glide towards innovation and growth. CFO (Chief Financial Officer): Olivia Martinez Olivia Martinez is a seasoned financial expert with a decade of experience in financial management. As CFO, Olivia oversees financial strategy and decision-making, ensuring prudent financial practices that support Urban Glide’s growth and stability. CTO (Chief Technology Officer): David Lee David Lee, with a Bachelor’s degree in Computer Science, brings eight years of experience to Urban Glide. As CTO, David is responsible for integrating the latest technology into Urban Glide’s operations, driving innovation, and enhancing service efficiency. COO (Chief Operations Officer): Sarah Thompson Sarah Thompson, who holds a Bachelor’s degree in Business Administration, has nine years of experience in operational management. As COO, Sarah ensures the smooth operation of Urban Glide, maintaining high standards of service and optimizing daily processes. Board of Directors: Paul Zap Paul Zap holds an MBA and a Strategic Management Certification. With extensive experience in strategic planning and team leadership, Paul provides valuable insights and strategic direction to drive Urban Glide’s long-term success. Lisa Wong Lee Lisa Wong Lee, with a degree in Economics and a certification in Corporate Governance, has five years of industry experience. As a member of the Board of Directors, Lisa is instrumental in overseeing corporate governance and supporting initiatives that ensure Urban Glide’s sustained growth and operational excellence.
Financial Plan
Projected Profit or Loss Statement (in AUD):
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Sales | A$1,486,300 | A$1,813,400 | A$1,991,700 |
| Direct Cost of Sales | A$178,400 | A$217,600 | A$239,100 |
| Production Payroll | A$389,600 | A$497,300 | A$533,800 |
| Other Cost of Sales | A$44,600 | A$54,400 | A$59,800 |
| Total Cost of Sales | A$612,600 | A$769,300 | A$832,700 |
| Gross Margin | A$873,700 | A$1,044,100 | A$1,159,000 |
| Gross Margin % | 58.8% | 57.6% | 58.2% |
| Operating Expenses | |||
| Sales and Marketing Expenses | |||
| Sales and Marketing Payroll | A$71,400 | A$74,600 | A$77,900 |
| Advertising/Promotion | A$48,700 | A$59,300 | A$64,900 |
| Other Sales and Marketing Expenses | A$14,300 | A$17,100 | A$18,800 |
| Total Sales and Marketing Expenses | A$134,400 | A$151,000 | A$161,600 |
| General and Administrative Expenses | |||
| General and Administrative Payroll | A$254,300 | A$265,100 | A$276,400 |
| Depreciation | A$102,650 | A$117,225 | A$90,075 |
| Dues and Subscriptions | A$6,200 | A$7,400 | A$7,900 |
| Professional Fees | A$18,900 | A$19,800 | A$20,700 |
| Rent | A$96,400 | A$148,700 | A$155,300 |
| Software Purchases | A$23,600 | A$28,900 | A$31,700 |
| Insurance | A$52,300 | A$63,800 | A$70,100 |
| Telephone and Internet Access | A$7,400 | A$8,900 | A$9,600 |
| Utilities | A$12,800 | A$17,900 | A$19,200 |
| Miscellaneous | A$9,700 | A$11,200 | A$12,400 |
| Payroll Taxes | A$95,850 | A$112,158 | A$119,005 |
| Total General and Administrative Expenses | A$680,100 | A$801,083 | A$812,380 |
| Other Expenses | |||
| Contract/Consultants | A$38,600 | A$40,300 | A$42,100 |
| Total Other Expenses | A$38,600 | A$40,300 | A$42,100 |
| Total Operating Expenses | A$853,100 | A$992,383 | A$1,016,080 |
| Profit Before Interest and Taxes | A$20,600 | A$51,717 | A$142,920 |
| EBITDA | A$123,250 | A$168,942 | A$232,995 |
| Interest Expense | A$4,451 | A$7,788 | A$5,560 |
| Taxes Incurred | A$4,037 | A$10,982 | A$34,340 |
| Net Profit | A$12,112 | A$32,947 | A$103,020 |
| Net Profit/Sales | 0.8% | 1.8% | 5.2% |
Projected Cash Flow Statement (in AUD):
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Cash Received | |||
| Cash from Operations | |||
| Cash Sales | A$1,337,670 | A$1,632,060 | A$1,792,530 |
| Cash from Receivables | A$139,394 | A$177,415 | A$197,031 |
| Subtotal Cash from Operations | A$1,477,064 | A$1,809,475 | A$1,989,561 |
| Additional Cash Received | |||
| New Long-term Liabilities | A$118,400 | A$0 | A$0 |
| Subtotal Cash Received | A$1,595,464 | A$1,809,475 | A$1,989,561 |
| Expenditures | |||
| Expenditures from Operations | |||
| Cash Spending | A$811,150 | A$949,158 | A$1,007,105 |
| Bill Payments | A$532,136 | A$702,598 | A$786,996 |
| Subtotal Spent on Operations | A$1,343,286 | A$1,651,756 | A$1,794,101 |
| Additional Cash Spent | |||
| Long-term Liabilities Principal Repayment | A$23,700 | A$23,700 | A$23,700 |
| Purchase Other Current Assets | A$1,700 | A$3,400 | A$1,900 |
| Purchase Long-term Assets | A$142,600 | A$58,300 | A$79,400 |
| Dividends | A$0 | A$15,000 | A$45,000 |
| Subtotal Cash Spent | A$1,511,286 | A$1,752,156 | A$1,944,101 |
| Net Cash Flow | A$84,178 | A$57,319 | A$45,460 |
| Cash Balance | A$171,478 | A$228,797 | A$274,257 |
Projected Balance Sheet (in AUD):
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Assets | |||
| Current Assets | |||
| Cash | A$171,478 | A$228,797 | A$274,257 |
| Accounts Receivable | A$17,836 | A$21,761 | A$23,900 |
| Inventory and Other Current Assets | A$15,900 | A$19,300 | A$21,200 |
| Total Current Assets | A$205,214 | A$269,858 | A$319,357 |
| Long-term Assets | |||
| Long-term Assets | A$410,600 | A$468,900 | A$548,300 |
| Accumulated Depreciation | (A$216,650) | (A$333,875) | (A$423,950) |
| Total Long-term Assets | A$193,950 | A$135,025 | A$124,350 |
| Total Assets | A$399,164 | A$404,883 | A$443,707 |
| Liabilities and Capital | |||
| Current Liabilities | |||
| Accounts Payable | A$44,152 | A$55,624 | A$60,128 |
| Subtotal Current Liabilities | A$44,152 | A$55,624 | A$60,128 |
| Long-term Liabilities | A$94,700 | A$71,000 | A$47,300 |
| Total Liabilities | A$138,852 | A$126,624 | A$107,428 |
| Paid-in Capital | A$75,000 | A$75,000 | A$75,000 |
| Retained Earnings | A$173,200 | A$170,312 | A$158,259 |
| Earnings | A$12,112 | A$32,947 | A$103,020 |
| Total Capital | A$260,312 | A$278,259 | A$336,279 |
| Total Liabilities and Capital | A$399,164 | A$404,883 | A$443,707 |
| Net Worth | A$260,312 | A$278,259 | A$336,279 |
(Note: Values are in AUD.)
Rental volume follows the weather and the tourist season, so check year-one sales of A$1,486,300 and year-three sales of A$1,991,700 against actual utilisation per scooter once the Burleigh Heads kiosk is running.
3-year profit & loss projection:
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Revenue | A$1,486,300 | A$1,813,400 | A$1,991,700 |
| Maintenance staff, charging and parts | A$612,600 | A$769,300 | A$832,700 |
| Gross profit | A$873,700 | A$1,044,100 | A$1,159,000 |
| Gross margin | 59% | 58% | 58% |
| Salaries and wages | A$421,550 | A$451,858 | A$473,305 |
| Marketing and advertising | A$63,000 | A$76,400 | A$83,700 |
| Rent and utilities | A$109,200 | A$166,600 | A$174,500 |
| Other operating costs | A$259,350 | A$297,525 | A$284,575 |
| Total operating expenses | A$853,100 | A$992,383 | A$1,016,080 |
| Interest and income tax | A$8,488 | A$18,770 | A$39,900 |
| Net profit / (loss) | A$12,112 | A$32,947 | A$103,020 |
Break-even analysis:
- Estimated monthly fixed costs: A$71,100
- Monthly revenue required to break even: A$121,000
- Projected Year 1 monthly revenue of A$123,900 is above this break-even level.
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