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Management Team
Atlanta Offices and Supplies’ key team members have worked together for years, with only two changes and one new position being created ever since we got into business. However, with only 9 years of skin in the game, it's still early days. There are management positions that we'll need to fill when the need arises.
- Lesley True, Chief Executive Officer (CEO):
The CEO of Atlanta Offices and Supplies is Lesley True. He makes strategic decisions that drive the business forward. He also determines the vision of the business whilst working with other key personnel to realize it.
- Macy Connor, Vice-President (VP):
Our VP, Macy Connor, works closely with the CEO on key decisions. She also keeps an eye on all department managers to ensure that their deliverables are being met.
- Eva Greene, Marketing Manager:
Eva Greene, our acting marketing manager, is responsible for tailoring our marketing messages, liaising with social media agencies, and developing our brand strategy.
- Yohan Will, Sales Officer:
Our sales officer is Yohan Will. He is responsible for developing sales strategies and leading our sales teams. He also forges relationships with retailers and wholesalers to drive sales.
- Kerry Jules, Operations Manager:
Our operations manager, Kerry Jules, oversees warehousing, safety, and order fulfillment. He also keeps a close eye on the efficiency of our operations in general. Any alterations that need to be made to our operations to improve our performance are another of his main concerns.
- John Burke, Public Relations Officer:
Our public relations officer, John Burke, helps us maintain a positive public image. He also works closely with our marketing manager to find new ways to promote the business (such as organizing free press releases and television appearances).
- Liam Pierce, Human Resources Manager:
Our HR manager has the most straightforward job. Liam Pierce is always on the ball at filling staff vacancies (for cleaners, general workers, drivers, etc.). He makes sure that we find the best people for the job. He also oversees staff relations and handles the disciplinary side of business.
- Hugo Stevens, Chief Financial Officer:
Our CFO, Hugo Stevens, works remotely. He has a doctorate in accountancy and ensures that we account for all income and expenses and stick to our budgets.
- Stacy Jones, Quality Assurance Manager:
Ensuring that our products meet quality and safety standards is the primary concern of our quality manager. Stacy Jones also seeks out more affordable and high-quality packaging options for our office furniture deliveries.
Financial Plan
Projected Profit or Loss Statement (in USD):
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Sales | $9,684,370 | $10,412,860 | $11,129,455 |
| Direct Cost of Sales | $5,926,840 | $6,362,260 | $6,788,970 |
| Production Payroll | $528,600 | $556,900 | $586,300 |
| Other Cost of Sales | $329,270 | $349,860 | $371,700 |
| Total Cost of Sales | $6,784,710 | $7,269,020 | $7,746,970 |
| Gross Margin | $2,899,660 | $3,143,840 | $3,382,485 |
| Gross Margin % | 29.9% | 30.2% | 30.4% |
| Operating Expenses | |||
| Sales and Marketing Expenses | |||
| Sales and Marketing Payroll | $612,400 | $641,800 | $668,300 |
| Advertising/Promotion | $251,800 | $268,400 | $284,100 |
| Travel | $18,400 | $19,600 | $20,500 |
| Other Sales and Marketing Expenses | $64,200 | $67,900 | $71,300 |
| Total Sales and Marketing Expenses | $946,800 | $997,700 | $1,044,200 |
| General and Administrative Expenses | |||
| General and Administrative Payroll | $664,500 | $691,100 | $718,700 |
| Depreciation | $167,100 | $182,800 | $208,933 |
| Dues and Subscriptions | $6,400 | $6,700 | $7,000 |
| Professional Fees | $46,200 | $48,100 | $50,000 |
| Rent | $372,600 | $383,800 | $395,300 |
| Software Purchases | $84,600 | $89,300 | $94,100 |
| Insurance | $96,300 | $102,700 | $108,900 |
| Telephone and Internet Access | $21,800 | $22,600 | $23,400 |
| Utilities | $58,400 | $61,100 | $63,900 |
| Miscellaneous | $52,300 | $55,700 | $58,600 |
| Payroll Taxes | $153,468 | $160,633 | $167,730 |
| Total General and Administrative Expenses | $1,723,668 | $1,804,533 | $1,896,563 |
| Total Operating Expenses | $2,670,468 | $2,802,233 | $2,940,763 |
| Profit Before Interest and Taxes | $229,192 | $341,607 | $441,722 |
| EBITDA | $396,292 | $524,407 | $650,655 |
| Interest Expense | $48,754 | $41,857 | $29,802 |
| Taxes Incurred | $45,110 | $74,938 | $102,980 |
| Net Profit | $135,328 | $224,812 | $308,940 |
| Net Profit/Sales | 1.4% | 2.2% | 2.8% |
Projected Cash Flow Statement (in USD):
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Cash Received | |||
| Cash from Operations | |||
| Cash Sales | $6,585,372 | $7,080,745 | $7,568,029 |
| Cash from Receivables | $3,078,454 | $3,301,519 | $3,531,329 |
| Subtotal Cash from Operations | $9,663,826 | $10,382,264 | $11,099,358 |
| Additional Cash Received | |||
| New Long-term Liabilities | $96,000 | $0 | $112,000 |
| Subtotal Cash Received | $9,759,826 | $10,382,264 | $11,211,358 |
| Expenditures | |||
| Expenditures from Operations | |||
| Cash Spending | $1,958,968 | $2,050,433 | $2,141,030 |
| Bill Payments | $7,422,336 | $7,919,192 | $8,435,569 |
| Subtotal Spent on Operations | $9,381,304 | $9,969,625 | $10,576,599 |
| Additional Cash Spent | |||
| Principal Repayment of Current Borrowing | $0 | $100,000 | $120,000 |
| Long-term Liabilities Principal Repayment | $72,400 | $78,600 | $84,300 |
| Purchase Other Current Assets | $38,400 | $76,500 | $78,800 |
| Purchase Long-term Assets | $138,600 | $94,200 | $156,800 |
| Dividends | $90,000 | $110,000 | $140,000 |
| Subtotal Cash Spent | $9,720,704 | $10,428,925 | $11,156,499 |
| Net Cash Flow | $39,122 | ($46,661) | $54,859 |
| Cash Balance | $451,722 | $405,061 | $459,920 |
Projected Balance Sheet (in USD):
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Assets | |||
| Current Assets | |||
| Cash | $451,722 | $405,061 | $459,920 |
| Accounts Receivable | $406,744 | $437,340 | $467,437 |
| Inventory and Other Current Assets | $1,186,400 | $1,262,900 | $1,341,700 |
| Total Current Assets | $2,044,866 | $2,105,301 | $2,269,057 |
| Long-term Assets | |||
| Long-term Assets | $1,002,600 | $1,096,800 | $1,253,600 |
| Accumulated Depreciation | ($585,100) | ($767,900) | ($976,833) |
| Total Long-term Assets | $417,500 | $328,900 | $276,767 |
| Total Assets | $2,462,366 | $2,434,201 | $2,545,824 |
| Liabilities and Capital | |||
| Current Liabilities | |||
| Accounts Payable | $513,038 | $548,661 | $583,644 |
| Current Borrowing | $350,000 | $250,000 | $130,000 |
| Subtotal Current Liabilities | $863,038 | $798,661 | $713,644 |
| Long-term Liabilities | $209,600 | $131,000 | $158,700 |
| Total Liabilities | $1,072,638 | $929,661 | $872,344 |
| Paid-in Capital | $250,000 | $250,000 | $250,000 |
| Retained Earnings | $1,004,400 | $1,029,728 | $1,114,540 |
| Earnings | $135,328 | $224,812 | $308,940 |
| Total Capital | $1,389,728 | $1,504,540 | $1,673,480 |
| Total Liabilities and Capital | $2,462,366 | $2,434,201 | $2,545,824 |
| Net Worth | $1,389,728 | $1,504,540 | $1,673,480 |
That is the example. For your own business, the ecommerce office supplies business plan template walks you through each section.