Management Team
Atlanta Offices’ key team members have worked together for years, with only two changes and one new position being created ever since we got into business. However, with only 9 years of skin in the game, it's still early days. There are management positions that we'll need to fill when the need arises. • Lesley True, Chief Executive Officer (CEO): The CEO of Atlanta Offices & Supplies is Lesley True. He makes strategic decisions that drive the business forward. He also determines the vision of the business whilst working with other key personnel to realize it. • Macy Connor, Vice-President (VP): Our VP, Macy Connor, works closely with the CEO when it comes to making key decisions. She also keeps an eye on all department managers to ensure that their deliverables are being met. • Eva Greene, Marketing Manager: Eva Greene is responsible for tailoring our marketing messages, liaising with social media agencies, and developing our brand strategy is the main responsibility of our acting marketing manager. • Yohan Will, Sales Officer: Our sales officer is Yohan Will. He is responsible for developing sales strategies and leading our sales teams. He also forges relationships with retailers and wholesalers to drive sales. • Kerry Jules, Operations Manager: Our operations manager, Kerry Jules, oversees all things design, safety, and construction-related. He also keeps a close eye on the efficiency of our operations in general. Any alterations that need to be made to our operations to improve our performance is another one of his main concerns. • John Burke, Public Relations Officer: Our public relations officer, John Burke, helps us maintain a positive public image. He also works closely with our marketing manager to find new ways to promote the business (such as organizing free press releases and television appearances). • Liam Pierce, Human Resources Manager: Our HR manager has the most straightforward job. Liam Pierce is always on the ball when it comes to filling staff vacancies (for cleaners, general workers, drivers, etc.) He makes sure that we find the best people for the job. He also oversees staff relations and handles the disciplinary side of business. • Hugo Stevens, Chief Financial Officer: Our CFO, Hugo Stevens, works remotely. He has a doctorate in accountancy and ensures that we account for all income and expenses and stick to our budgets. • Stacy Jones, Quality Assurance Manager: Ensuring that our products meet quality and safety standards is the primary concern of our quality manager. Stacy Jones also seeks out more affordable and high-quality packaging options for our wood deliveries.
Financial Plan
Projected Profit or Loss Statement
Year 1 Year 2 Year 3 Sales $90,000 $170,000 $300,000 Direct Cost of Sales $20,500 $30,000 $82,000 Production Payroll $0 $0 $0 Other $0 $0 $0 Total Cost of Sales $20,500 $30,000 $82,000 Gross Margin $69,500 $140,000 $218,000 Gross Margin % 77% 82% 73% Operating Expenses
Sales and Marketing Expenses
Sales and Marketing Payroll $20,000 $40,000 $40,000 Advertising/Promotion $800 $1,000 $1,000 Travel $0 $0 $0 Miscellaneous $500 $500 $500 Total Sales and Marketing Expenses $21,300 $41,500 $41,500 General and Administrative Expenses
General and Administrative Payroll $20,000 $40,250 $100,250 Sales and Marketing and Other Expenses $0 $0 $0 Depreciation $1,000 $1,000 $1,000 Dues and Subscriptions $200 $200 $200 Professional Fees $300 $300 $300 Rent $2,000 $2,000 $2,000 Software Purchases $0 $15,000 $0 Insurance $2,000 $2,000 $2,000 Telephone and Internet Access $2,000 $2,000 $2,000 Utilities $400 $400 $400 Miscellaneous $0 $0 $0 Payroll Taxes $500 $1,200 $3,000 Other General and Administrative Expenses $0 $0 $0 Total General and Administrative Expenses $28,400 $64,350 $111,150 Other Expenses:
Other Payroll $0 $0 $0 Consultants $0 $0 $0 Contract/Consultants $0 $0 $0 Total Other Expenses $0 $0 $0 Total Operating Expenses $28,400 $64,350 $111,150 Profit Before Interest and Taxes $19,800 $102,840 $225,410 EBITDA $19,800 $103,860 $226,430 Interest Expense $800 $3,632 $2,957 Taxes Incurred $0 $24,802 $56,540 Net Profit $19,000 $34,150 $65,350 Net Profit/Sales 21% 20% 22%
Projected Cash Flow Statement Cash Received Year 1 Year 2 Year 3 Cash from Operations
Cash Sales $90,000 $170,000 $300,000 Cash from Receivables $0 $0 $0 Subtotal Cash from Operations $90,000 $170,000 $300,00 Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $20,000 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $110,000 $170,000 $300,000 Expenditures
Expenditures from Operations
Subtotal Spent on Operations $48,900 $94,350 $111,150 Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $800 $0 $0 Principal Repayment of Current Borrowing $10,000 $10,000 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $59,700 $104,350 $193,150 Net Cash Flow $50,300 $65,650 $106,850 Cash Balance $19,000 $34,150 $65,350
Projected Balance Sheet Assets Year 1 Year 2 Year 3 Current Assets
Cash $90,000 $170,000 $300,000 Accounts Receivable $0 $0 $0 Other Current Assets $0 $0 $0 Total Current Assets $90,000 $170,000 $300,000 Long-term Assets $10,000 $9,000 $8,000 Accumulated Depreciation $1,000 $1,000 $1,000 Total Long-term Assets ($1,000) ($1,000) ($1,000) Total Assets $100,000 $179,000 $308,00 Liabilities and Capital
Current Liabilities
Accounts Payable $0 $0 $0 Current Borrowing $20,000 $10,000 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $20,000 $10,000 $0 Long-term Liabilities $0 $0 $0 Total Liabilities $20,000 $10,000 $0 Paid-in Capital $30,000 $30,000 $30,000 Retained Earnings ($20,000) ($30,000) $41,000 Earnings ($12,000) $44,000 $160,000 Total Capital ($2,000) $44,000 $231,000 Total Liabilities and Capital $18,000 $54,000 $231,000 Net Worth $80,000 $169,00 $308,000
Wrapping Up The E-Commerce Office Supplies and Office Furniture Business Plan
And there you have it!
By adhering to the steps detailed in our business plan guide, you'll not only establish a flourishing business but also craft a business plan that surpasses the majority.
And you'll have a blast doing it, too.
Just keep in mind…
Writing a business plan is the easy part, but implementing strategies is where businesses thrive. So, you'll also need to put in the elbow grease to make things happen.
Remember that every step you take brings you closer to your goals. Stay focused, stay determined, and success will follow.
Best of luck on your entrepreneurial journey!