If you need a indoor soccer facility business plan template for your own plan, start it in the Toolkit.
Executive Summary
Kick Indoor Soccer is an indoor soccer facility based in Minneapolis, Minnesota, USA. Kick Indoor Soccer provides year-round indoor pitches for leagues, team practice, youth training and private rentals, combining a soccer-only focus with a player-first approach that sets it apart from larger, multi-activity entertainment venues.
Kick Indoor Soccer is seeking $350,000 in start-up capital ($150,000 equity and a $200,000 loan), alongside $60,000 from the founder, to fund the facility fit-out, operations, marketing, and staffing in the first 12 months.
Financial highlights:
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue | $538,260 | $809,470 | $912,680 |
| Gross margin | 67% | 69% | 70% |
| Net profit / (loss) | ($78,328) | $26,773 | $79,645 |
Company Overview
Kick Indoor Soccer is an indoor soccer facility founded by Alex Kowalski, operating as an LLC. Headquartered in Minneapolis, Minnesota, USA, Kick Indoor Soccer was established to give Minneapolis players a place to play and train through the long Minnesota winter.
Mission: To give players of every age and level a well-run, affordable place to play soccer all year, through reliable scheduling, good facilities, and a commitment to continuous improvement.
Business objectives:
| Period | Target |
|---|---|
| Year 1 | Establish brand, acquire initial client base, fill league and rental slots |
| Year 2 | Reach operational break-even, grow revenue by 50%, hire additional staff |
| Year 3 | Establish market position, target new geographic or demographic segments |
Market & Customer Analysis
Outdoor soccer in Minneapolis is limited by the winter, so clubs, adult players and parents look for indoor space for several months of the year. Kick Indoor Soccer targets players and teams who want a dedicated soccer facility with dependable booking times and well-kept turf, and who value that over the lowest price.
Customer analysis:
Our customers fall into three groups. Youth clubs and school teams book regular practice slots and camps through the winter. Adult recreational players join our leagues or form teams with friends and co-workers. Families and local businesses rent pitches for birthday parties, team-building events and one-off games. All three groups choose a venue on the strength of booking availability, pitch quality, location and price.
Competitor analysis:
| Competitor | Strengths | Weaknesses |
|---|---|---|
| Stars and Strikes Family Entertainment | Established brand, wide reach | Higher price point, less personalised |
| Urban Air Adventure Park | Strong marketing, national presence | Generic offering, less specialist focus |
| Main Event Entertainment | Competitive pricing | Standardised, less tailored service |
Kick Indoor Soccer's competitive edge: A soccer-only facility, personalized service for clubs and league teams, and a clear focus on players who are underserved by multi-activity venues set us apart from the established players listed above.
SWOT analysis:
| Positive | Negative | |
|---|---|---|
| Internal | Strengths: Specialist expertise; experienced founder; strong client relationships; differentiated positioning | Weaknesses: Limited brand recognition as a new entrant; single location; reliance on founder capacity in early years |
| External | Opportunities: Growing market demand; underserved niche segments; digital marketing reach; referral network growth | Threats: Established competitors with greater resources; economic downturn reducing discretionary spend; regulatory changes |
Sales & Marketing Plan
Kick Indoor Soccer targets players and teams through a combination of digital marketing, referrals, and direct outreach to local clubs, schools and employers. Year 1 revenue target: $538,260.
Operating Plan
Kick Indoor Soccer operates from Minneapolis, Minnesota, USA, with streamlined processes designed to deliver consistent, high-quality service. Standard operating procedures cover pitch bookings, league scheduling, facility safety, turf and equipment maintenance, and customer communication.
Management Team
Alex Kowalski is the founder and CEO of Kick Indoor Soccer. Alex brings relevant experience in soccer and sports facility management and is supported by a small but capable team committed to Kick Indoor Soccer's mission.
Financial Plan
Projected Profit or Loss Statement (in USD):
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Sales | $538,260 | $809,470 | $912,680 |
| Direct Cost of Sales | $43,100 | $62,600 | $70,100 |
| Production Payroll | $91,800 | $128,400 | $136,900 |
| Other Cost of Sales | $40,300 | $59,800 | $66,700 |
| Total Cost of Sales | $175,200 | $250,800 | $273,700 |
| Gross Margin | $363,060 | $558,670 | $638,980 |
| Gross Margin % | 67.5% | 69.0% | 70.0% |
| Operating Expenses | |||
| Sales and Marketing Expenses | |||
| Sales and Marketing Payroll | $0 | $41,600 | $43,200 |
| Advertising/Promotion | $34,600 | $29,800 | $31,200 |
| Other Sales and Marketing Expenses | $3,400 | $3,900 | $4,100 |
| Total Sales and Marketing Expenses | $38,000 | $75,300 | $78,500 |
| General and Administrative Expenses | |||
| General and Administrative Payroll | $98,000 | $101,900 | $105,800 |
| Depreciation | $29,550 | $31,888 | $34,688 |
| Dues and Subscriptions | $1,300 | $1,400 | $1,500 |
| Professional Fees | $11,400 | $7,800 | $8,100 |
| Rent | $152,300 | $178,400 | $183,700 |
| Software Purchases | $5,600 | $6,100 | $6,400 |
| Insurance | $17,800 | $18,700 | $19,600 |
| Telephone and Internet Access | $2,500 | $2,600 | $2,700 |
| Utilities | $41,200 | $43,500 | $45,300 |
| Miscellaneous | $15,900 | $19,700 | $21,400 |
| Payroll Taxes | $18,031 | $25,830 | $27,160 |
| Total General and Administrative Expenses | $393,581 | $437,818 | $456,348 |
| Total Operating Expenses | $431,581 | $513,118 | $534,848 |
| Profit Before Interest and Taxes | ($68,521) | $45,552 | $104,132 |
| EBITDA | ($38,971) | $77,440 | $138,820 |
| Interest Expense | $9,807 | $18,779 | $17,020 |
| Taxes Incurred | $0 | $0 | $7,467 |
| Net Profit | ($78,328) | $26,773 | $79,645 |
| Net Profit/Sales | (14.6%) | 3.3% | 8.7% |
Projected Cash Flow Statement (in USD):
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Cash Received | |||
| Cash from Operations | |||
| Cash Sales | $441,373 | $663,765 | $748,398 |
| Cash from Receivables | $78,048 | $136,213 | $160,669 |
| Subtotal Cash from Operations | $519,421 | $799,978 | $909,067 |
| Additional Cash Received | |||
| New Long-term Liabilities | $200,000 | $0 | $0 |
| New Investment Received | $210,000 | $0 | $0 |
| Subtotal Cash Received | $929,421 | $799,978 | $909,067 |
| Expenditures | |||
| Expenditures from Operations | |||
| Cash Spending | $207,831 | $297,730 | $313,060 |
| Bill Payments | $353,349 | $448,536 | $483,432 |
| Subtotal Spent on Operations | $561,180 | $746,266 | $796,492 |
| Additional Cash Spent | |||
| Long-term Liabilities Principal Repayment | $13,200 | $15,900 | $17,600 |
| Purchase Other Current Assets | $4,800 | $1,400 | $700 |
| Purchase Long-term Assets | $236,400 | $18,700 | $22,400 |
| Subtotal Cash Spent | $815,580 | $782,266 | $837,192 |
| Net Cash Flow | $113,841 | $17,712 | $71,875 |
| Cash Balance | $113,841 | $131,553 | $203,428 |
Projected Balance Sheet (in USD):
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Assets | |||
| Current Assets | |||
| Cash | $113,841 | $131,553 | $203,428 |
| Accounts Receivable | $18,839 | $28,331 | $31,944 |
| Inventory and Other Current Assets | $4,800 | $6,200 | $6,900 |
| Total Current Assets | $137,480 | $166,084 | $242,272 |
| Long-term Assets | |||
| Long-term Assets | $236,400 | $255,100 | $277,500 |
| Accumulated Depreciation | ($29,550) | ($61,438) | ($96,126) |
| Total Long-term Assets | $206,850 | $193,662 | $181,374 |
| Total Assets | $344,330 | $359,746 | $423,646 |
| Liabilities and Capital | |||
| Current Liabilities | |||
| Accounts Payable | $25,858 | $30,401 | $32,256 |
| Subtotal Current Liabilities | $25,858 | $30,401 | $32,256 |
| Long-term Liabilities | $186,800 | $170,900 | $153,300 |
| Total Liabilities | $212,658 | $201,301 | $185,556 |
| Paid-in Capital | $210,000 | $210,000 | $210,000 |
| Retained Earnings | $0 | ($78,328) | ($51,555) |
| Earnings | ($78,328) | $26,773 | $79,645 |
| Total Capital | $131,672 | $158,445 | $238,090 |
| Total Liabilities and Capital | $344,330 | $359,746 | $423,646 |
| Net Worth | $131,672 | $158,445 | $238,090 |
3-year profit & loss projection:
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Revenue | $538,260 | $809,470 | $912,680 |
| Cost of sales | $175,200 | $250,800 | $273,700 |
| Gross profit | $363,060 | $558,670 | $638,980 |
| Gross margin | 67% | 69% | 70% |
| Salaries and wages | $116,031 | $169,330 | $176,160 |
| Marketing and advertising | $38,000 | $33,700 | $35,300 |
| Rent and utilities | $193,500 | $221,900 | $229,000 |
| Other operating costs | $84,050 | $88,188 | $94,388 |
| Total operating expenses | $431,581 | $513,118 | $534,848 |
| Interest and income tax | $9,807 | $18,779 | $24,487 |
| Net profit / (loss) | ($78,328) | $26,773 | $79,645 |
Break-even analysis:
- Estimated monthly fixed costs: $36,000
- Monthly revenue required to break even: $53,400
- Break-even is projected to be reached during the second year of trading.
That is the example. For your own business, the indoor soccer facility business plan template walks you through each section.